Pune, India - July 31st, 2025: The Indian Garage Co. (TIGC), one of India’s fastest-growing homegrown fast fashion brands, is set to unveil its second Pune store at Elpro Mall on August 2-3, 2025.

Following the resounding success of its first Pune outlet at Amanora Mall, this new launch strengthens Indian Garage’s presence in the city and aligns with its strategic vision of expanding across India's fadia wants and desires.

To mark the grand launch, the brand is rolling out its signature ‘Fashion Frenzy Sale’, a limited-time offer of flat 70% OFF on MRP across its most in-demand styles, valid only on August 2-3. With regular restocks expected, this sale is set to become a weekend fashion carnival in Pune.

“The launch of our second store in Pune marks a pivotal moment in Indian Garage’s offline expansion strategy. Elpro Mall presents a brilliant opportunity for us to reach new audiences and deepen our connection with the city’s fashion-forward community. Our focus remains on delivering accessible, trend-driven collections and an engaging in-store experience with every store opening. ” said Anant Tanted, Founder & CEO, The Indian Garage Co.

Alka Dembla, Head of Retail, The Indian Garage Co., added, “We are dedicated to creating modern spaces that are more than just stores, they are hubs of style, expression, and inspiration. The Elpro Mall location has been designed to reflect Pune’s vibrant youth culture, offering a dynamic retail encounter for all shoppers.”

The Elpro Mall store will open its doors at 10:30 AM on August 2nd, with two full days of celebration during the Fashion Frenzy Sale weekend.

This opening is part of Indian Garage’s robust retail expansion blueprint, with upcoming store launches planned across Maharashtra, Karnataka, Andhra Pradesh, and Uttar Pradesh. The move aligns with the brand’s mission to bring global, fast, functional, and fashionable pieces to tier-1 and tier-2 cities across the country.

In addition to its exclusive brand outlets, Indian Garage's collections are available online at TIGC.in, across offline stores pan-India, and on leading e-commerce platforms including Myntra, Ajio, Amazon, Flipkart, Snapdeal, and UAE’s Noon. The brand also has a strong offline presence through 100+ Fashion Factory stores across India.

About The Indian Garage Co.

Established in 2012 by Anant Tanted, The Indian Garage Company is an asset-light, EBITDA-positive D2C brand that has grown into a 500-crore enterprise with a rapid growth trajectory.  The brand targets 1500 Cr GMV in the next five years.  TMRW, an ecommerce rollup venture owned by the Aditya Birla Group, invested Rs 155 crore in The Indian Garage Co in the year 2023. 

Operating under the 'House of Brands' format, the company boasts three brands under its umbrella: THe Indian Garage Co. (Menswear), FreeHand (womenswear) & HardSoda (plus-size menswear). As a company focused on Gen Z consumers, The Indian Garage Co. has evolved into a tech-enabled, digital-first firm, promising its customers access to global fashion trends at an unprecedented pace. As to the growing acceptance and popularity of The Indian Garage Co. products, the company intends to diversify its offerings and introduce additional categories under its umbrella.

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